At a glance
Inklings
Live SaaS and Progressive Web App released in July 2026 for invitation-only Inklings groups.
A focused product model for six to eight men meeting monthly around honest conversation, encouragement, and growth.
Meeting workflow connects Compass Questions, logistics, attendance, notes, Lift Me Ups, ratings, wrap-ups, resources, and Monday Momentum.
Mentis provides the application foundation, Axis provides the customizable interface system, and AWS Pinpoint supports two-way SMS communication.
Problem
The product had to strengthen a human ritual without taking it over.
Inklings is built around a deliberately small group, a monthly meeting, and honest conversation. A generic social network, calendar, or membership system could organize people, but it would not understand the format or protect the focus that makes the group valuable.
Risk
Too much software would make the experience feel less human.
Every screen and notification had to earn its place. If the product became noisy, corporate, or performative, it would work against the trust and candor the group is designed to create. If it did too little, leaders would fall back to scattered texts, notes, calendars, and memory.
Hatchery role
Use the monthly meeting as the spine of the product.
Hatchery mapped the application to the actual Inklings rhythm: choose a Compass Question, confirm the date and place, understand who is coming, guide the meeting, capture useful notes and Lift Me Ups, share the wrap-up, and maintain momentum between gatherings.