Hatchery built Connect after repeated campaign work showed the same problem: short links, branded QR codes, editable destinations, profiles, analytics, and API access needed to live in one managed system.
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The need surfaced through SMS and campaign work where shortened links and QR codes were often managed through separate tools. That split the workflow and left important parts of the customer-facing experience outside Hatchery's control.
A basic QR code is easy to generate. The harder problem starts after the code appears on a business card, menu, package, sign, or event display. If the destination changes, the physical material should not need to be replaced.
Connect combines the code, managed link, editable destination, digital profile, analytics, and integration path into one account. The product was designed so everyday users can create and manage links while developers can connect the same capability into outside systems.
| Category | Before | With Hatchery Connect |
|---|---|---|
| Short links | Reliance on a separate third-party shortener. | Hatchery-managed dynamic links. |
| QR branding | Generic codes or another design tool. | Colors, logos, and shapes managed in Connect. |
| Destination changes | Fixed URLs or reprints. | Destinations can change without replacing the code. |
| Digital profiles | A separate page or website build. | Drag-and-drop profiles with automatic URLs and QR codes. |
| Analytics | Fragmented or dependent on another platform. | Dashboards showing link activity and where codes are used. |
| Integrations | Manual or tool-specific workflows. | Secure REST API for outside applications. |
| Infrastructure | Dependent on the limits of separate utilities. | AWS serverless architecture designed for scale. |
Strategy, design, code, integrations, infrastructure, and operations move together so the product can launch and keep serving customers.
Users can create short links, generate QR codes, apply brand colors and logos, and update destinations without replacing printed materials.
Connect includes drag-and-drop digital profiles plus dashboards for activity, usage context, and campaign performance.
A secure REST interface lets outside applications use Connect as a link and QR capability instead of a separate manual tool.
Short links, QR codes, profiles, analytics, and integrations are connected inside one product instead of split across several subscriptions.
Connect keeps customer-facing link infrastructure under Hatchery control instead of depending on another utility for a core product path.
A managed link sits between the physical code and the destination, so the destination can change after the code is printed.
A user can create a managed link, generate a branded QR code, place it on physical or digital material, and change the destination later. Users can also create digital profiles with imagery, social links, buttons, and brand colors. Connect automatically creates the profile URL and QR code.
Connect shows how Hatchery turns a repeated operating need into a product. The work included product strategy, UI/UX, AWS serverless architecture, subscriptions, analytics, APIs, and live operation.
Standalone SaaS for managed links, branded QR codes, profiles, analytics, and API-connected campaigns.
For personal links, small campaigns, and early QR workflows.
For teams that need volume, API access, support, and reporting.
For Hatchery builds where links, QR codes, analytics, or APIs belong inside the product.
The screenshots are not decoration. They show the pieces a customer needs when a simple QR code becomes part of a campaign, sales process, event, physical product, or customer-facing profile.
Connect keeps short links, QR codes, profiles, destinations, and reporting inside a focused product workspace instead of scattering the workflow across separate tools.
The value is control: the customer can manage the link, the code, and the destination from one owned system.
Branded QR codes can live on physical or digital material while the managed destination remains editable behind the scenes.
The value is flexibility: printed material can stay in use even when a campaign or destination changes.
The desktop experience gives teams room to review, edit, and operate link campaigns without making the product feel heavy.
The value is usability: everyday campaign management stays clear enough for non-technical teams.
Connect is meant for the places links and QR codes actually show up: phones, tablets, printed pieces, live events, sales material, and customer-facing profiles.
The value is reach: the same managed link layer supports the physical, mobile, and customer-facing parts of the product.
Hatchery Connect is an AWS-backed SaaS product for branded QR codes, managed short links, editable destinations, analytics, digital profiles, and REST API access.
Yes. Connect separates the printed QR code from its destination through a managed link, so the destination can be updated without generating and printing a replacement code.
Yes. Connect provides secure REST API access so link and QR functionality can be integrated into other applications.
Yes. Connect is built as a reliable, secure system designed to scale from everyday campaigns to millions of requests.
Yes. Organizations can use branded short URLs, logo-based QR codes, custom project logic, and APIs to manage links, destinations, profiles, and campaign behavior inside their own workflow.
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