Pentane is a software platform designed to serve as a "copilot" for early-stage eCommerce teams, helping founders and small teams grow their profitability without resorting to complex spreadsheets or guesswork.
The concept created by Adam Callinan, who built and scaled the eCommerce brand BottleKeeper from zero to $8 million in annual sales while operating solo and maintaining lean operationsâultimately scaling the company significantly and appearing on Shark Tank before a successful acquisition. Pentane is born from that experience, providing a simplified, intentional path to profitability without overwhelming spreadsheets.
Clients have reported results like Pakt, which saw 54% year-over-year revenue growth, with substantial improvements in profitability through clearer, more informed advertising and financial decisions.
Other case studies highlight results like 234% more revenue and $800k more profit, underscoring the tangible outcomes possible with the tool.
The Challenge
Adam had a clear vision of what he wanted to build. He had already created sophisticated spreadsheets filled with complex calculations. While the spreadsheets worked, they couldnât scale within Microsoft Excel. When Adam approached Hatchery, it was immediately clear that we could help. Hatchery specializes in hiring developers with strong financial and mathematical expertise in addition to technical skills. Without this combination, the product would not have been possible.
Our Approach
Building an application like Pentane requires deep expertise and precision. The math must be accurate, the system stable, integrations with platforms like QuickBooks carefully managed, and the ability to map historical data is essential for generating the complex reports the product delivers.
We assembled a team including senior developers, a UI/UX expert, DevSecOps and testing. CI/CD was also critical. CI/CD (Continuous Integration and Continuous Deployment) is a modern software development practice that automates the process of building, testing, and deploying code changes, ensuring faster and more reliable releases. Our GitHub and CI/CD pipelines help the team quickly integrate updates, catch errors early, and deliver high-quality software with minimal manual effort.
The Solution
Pentane is evolving...
Through iterative development cycles and continuous feedback loops, we have transformed Adam's complex Excel sheets into a sleek and intuitive SaaS platform with powerful integrations including Quickbooks, Shopify, Amazon Marketplace and Meta. Companies can upload their own P&L and be up and running in minutes!
- AWS backbone
- Hatchery ROVA
- Extensive security implementations
- Integrations with QuickBooks Online, Shopify,Amazon, Magento, WooCommerce, Netsuite, Google Analytics, Meta, Amazon Ads, TikTok, Google Ads, Pinterest, Bing Ads and more to come...
- Multi-tenant SaaS product supporting flexible user roles
- Stripe integrated payments, supporting multiple product tiers
- P&L upload - Pentane dynamically handles any P&L Visit Pentane