Pentane needed to turn a founder's spreadsheet model into a connected SaaS product. Hatchery helped build the calculation engine, data mappings, interfaces, AWS foundation, testing path, and ongoing product releases.
eCommerce operators can see orders, ad spend, and platform metrics, but the true profit story often lives across disconnected systems. Pentane needed software that could turn a proven financial model into live guidance.
If product cost, advertising spend, channel data, accounting entries, and margin logic do not line up, teams can scale the wrong campaigns, cut the wrong spend, or misunderstand where profit is actually created.
The work connected the math, data, UX, security, hosting, and release path behind Pentane so operators could move from spreadsheet analysis to a live multi-tenant SaaS product.
| Need | Spreadsheet-based work | With Pentane |
|---|---|---|
| Financial logic | Formulas are powerful but difficult to operate across many customers. | Calculation workflows turn the model into repeatable product behavior. |
| Data sources | Commerce, ads, accounting, and P&L data stay disconnected. | Inputs are mapped, normalized, and connected into one financial view. |
| Multi-tenant use | A model is difficult to reuse safely across different businesses. | Separate organizations, roles, data boundaries, and customer-specific mappings support SaaS delivery. |
| Decision support | Teams manually inspect disconnected metrics. | Contribution margin, breakeven ROAS, CAC, ROAS, and scenario guidance are surfaced inside the product. |
| Validation | Manual review catches issues after the fact. | Reconciliation, targeted tests, and expanding end-to-end coverage support calculation confidence. |
| Distribution | Profit signals stop at reporting. | Plenum pathways can use financial signals to support media distribution beyond the major ad platforms. |
Strategy, design, code, integrations, infrastructure, and operations move together so the product can launch and keep serving customers.
Software workflows that translate Pentane's financial model into contribution margin, breakeven ROAS, CAC, ROAS, and scenario guidance.
Connections and mapping logic for commerce, advertising, accounting, and P&L data across different customer environments.
Customer organizations, roles, security boundaries, interfaces, reporting paths, AWS infrastructure, CI/CD, and ongoing release support.
API and data work that helps Pentane use profit signals for broader advertising distribution across open-web media channels.
The value was not only the code. The product had to preserve Pentane's operating model while making it easier to use, repeat, and trust.
Financial software has to earn confidence. Reconciliation, testing, and continued refinement are part of the product, not cleanup work.
The interface has to help teams decide what to cut, hold, or scale instead of simply presenting another dashboard.
Pentane is an active product partnership moving toward Pentane 4.0. Hatchery continues to support financial calculation workflows, data integrations, product interfaces, AWS infrastructure, DevSecOps, automated testing, and Plenum data/API pathways.
Pentane shows how Hatchery handles complex product work where math, data, SaaS architecture, UX, security, and operations all have to line up. Pentane reports customer outcomes that include one Shopify brand moving from a $102K monthly loss to $44K in monthly profit within 90 days and another customer reporting more than $3.4M in added revenue.
Hatchery's deep development and math expertise has been a critical part of building and launching Pentane. The fact their team is also domestic makes for significantly easier planning and execution, while also adding flexibility and creativity that are crucial in an early-stage business.
Pentane helps operators understand profit, contribution margin, breakeven ROAS, CAC, and channel performance by connecting commerce, advertising, accounting, and P&L data.
The product views show the command center, Plenum delivery reporting, and the transformation from spreadsheet logic into an operating SaaS platform.
The command center brings revenue, net profit, ad spend, contribution profit, efficiency metrics, P&L structure, and trend signals into one operating view.
The value is clarity: operators can see whether growth is creating profit or only top-line activity.
Plenum reporting separates spend, impressions, visits, conversions, CPA, CTR, CPC, and CPM so advertising performance can be read against operating outcomes.
The value is control: paid media can be evaluated with clearer signals instead of relying only on isolated ad-platform views.
A complex spreadsheet model becomes a clearer software environment with workflows, dashboards, reports, and customer boundaries.
The value is repeatability: a strong model becomes easier to operate across teams and customers.
The system has to pull many noisy inputs through calculation, validation, and product design before the customer can act with confidence.
The value is discipline: useful financial software filters complexity instead of passing it straight to the user.
Pentane is a financial SaaS platform for eCommerce operators. It brings store, advertising, accounting, and P&L data together so teams can understand profit, contribution margin, breakeven ROAS, CAC, ROAS, and where to scale or reduce spend.
Hatchery began working with Pentane founder Adam Callinan in 2023.
Hatchery helped build the financial calculation workflows, data mapping, integrations, multi-tenant SaaS foundation, product interfaces, AWS infrastructure, DevSecOps support, testing path, and Plenum data/API pathways.
Pentane handles financial calculations that influence operating decisions. Hatchery supports spreadsheet reconciliation, targeted testing, manual financial review, and expanding automated end-to-end coverage so the platform can continue earning trust.
Pentane work includes integrations and data pathways for Shopify, Amazon Marketplace, Meta, Google, accounting systems, P&L data, and Plenum.
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